STATS: Older Adults DOUBLE in Number on Social Media Sites

Archive for the ‘facebook’ Category

STATS: Older Adults DOUBLE in Number on Social Media Sites

Posted by e2productions On September - 14 - 2010

We tell people everyday how social media will make a difference for their business, even if their demographic is over 40. Many business-owners mistakenly believe that social media is occupied overwhelmingly by teeny-boppers, tweens, teens and college students. True that there are plenty of them on social media – but they do not compromise anywhere near all of the 500 million people actively on Facebook! And on LinkedIn you will find an even narrower demographic of an older audience.

But don’t take our word for it – checkout this very informative article here!

A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% in the same time frame.

Young people still dominate social networks like Facebook, but their usage only grew 13% during the year covered by Pew’s report. Older adults are catching up at an incredibly quick pace, though it remains to be seen whether they will pass the youth or hit a ceiling at or below the usage levels reported by young adults and teens.

Older adults who use services like Twitter or Facebook are still in the minority amidst their peers. Pew reported about 10 months ago that 19% of all Internet users use status updates, but only one in ten Internet users aged 50 and older used status updates or read ones written by others. That’s a lot more than there used to be, but it’s still a small group — especially when you consider the fact that Pew’s numbers only cover people who are on the Internet at all. Many people in that age group aren’t going online to begin with.

According to report author Mary Madden, e-mail still dominates interpersonal communication for the 50 and older set.

e-squared productions, e2 productions, facebook, linkedin, marketing, online marketing, professional, save money, save time, social media, social media marketing, twitter marketing

e2 new social media sponsor of An Empowered Woman!

Posted by e2productions On July - 9 - 2010

Yesterday it became official that e-squared productions is the proud new social media sponsor of An Empowered Woman (www.anempoweredwoman.com). An Empowered Woman is a forum designed for women to empower each other women by sharing our stories, challenges and victories. We do this through our TV & Radio shows, books, coaching, seminars, tele-calls and Second Sunday Series.

e-squared owner Christina Forrester and managing partner Jessica Forrester became members of this highly acclaimed L.A.-based, and soon to be national, organization in April 2010. They and the e-squared productions team are very excited to be powering the social media campaign for the organization. Jessica Forrester says, “The partnership we have formed with An Empowered Woman is one of e2′s greatest highlights during our time of operation. An Empowered Woman is a phenomenal group of woman entrepreneurs, and to be a sponsor of this organization is an honor.”

Join An Empowered Woman’s new Facebook page, follow them on Twitter, checkout their blog and link up to the company on LinkedIn! For more information on e-squared productions and the social media and online marketing services they offer, visit www.e-2productions.com.

an empowered woman, e-squared productions, e2 productions, entreprenuers, facebook, los angeles, new business, online marketing, social media marketing, twitter marketing

PRESS RELEASE: K.I.S.S. Social Media training program launched!

Posted by e2productions On May - 21 - 2010

LOS ANGELES, CA, 5/21/10 – K.I.S.S. (Keep It Simple Sweetheart) social media training has been officially launched by e-squared productions, with trainings already being scheduled. K.I.S.S. gives attendees the tools to work their own social media strategy in a time efficient and effective way. In just 3 hours (as opposed to the long, rigurous week by week tutorials given by many companies) e-squared gives the tools they have learned through months of research and trial and error and teaches them to others so they can make social media work for them and continue on a path to success in using these tools.

Christina Forrester, owner of e-squared and creator of the K.I.S.S. training program, is putting 10 years of tutoring experience to use in this program and assures that it will be compatible for any level. “Whether you are a novice who has never logged on to Facebook, or an SEO expert, you will walk away from K.I.S.S. with the tools you need to begin and sustain a successful social media campaign for your business or organization. We teach you how to save time and money and better yet, how to make time and money!”

The training utilizes group as well as personalized one-on-one strategy and instructional assistance so that you will not leave with unanswered questions. And although K.I.S.S. is completely inclusive, preparing attendees for changes in social media and providing hands on support, e-sqaured also insures ongoing support if needed.

K.I.S.S., e-squared productions, e2 productions, facebook, marketing, online advertising, online marketing, social media consultants, social media strategy, training

e-2 productions launches in the Valley of the Sun

Posted by e2productions On February - 22 - 2010

FOR IMMEDIATE RELEASE: Monday, February 22nd, 2010

Take the Guesswork and Headaches Out of Social Media and Online Marketing
e-2 productions launches in the Valley of the Sun

PHOENIX, AZ, 2/22/10 – e-2 productions announces the launch of its Social Media and Online Marketing company here in Phoenix, Arizona, with operations soon to expand nationwide. e-2 productions offers a social media and online marketing strategy that is simple, personal, affordable and effective. Every business, whether big or small, must have a marketing strategy and for every competing and growing business or organization that strategy must include Online Marketing and Social Media, especially Facebook and Twitter, in today’s business climate.

Business owners around the country are finding Social Media to be a necessary and inexpensive way to bring in new customers and stay in touch with their current customers, keeping them coming back. Unfortunately, many Social Media and Online Marketing/SEO companies have taken advantage of business owners by price-gouging, over-charging and not following through on their program. e-2 productions’ mission is to provide the most reliable, effective and efficient online marketing, public relations, social media and other services at an affordable price, from modest to large budgets, from the smallest local business to the largest of international franchised corporations. They are unlike most Social Media and Internet marketing companies that try to sell something that will not benefit your business. They will strategize on your behalf to save you money and give you the best recommendations – upfront and honest, “even if we lose money for it!” – Christina Forrester, Founder. It is not the goal of e2 productions to price-gouge and over-sell their clients – they want their clients to succeed. They are now setting appointments for a FREE personalized strategy session for your individual business.

e-2 productions delivers a personalized strategy for organizations or businesses. The company has both business and marketing backgrounds and an understanding of the online/social-networking culture. The owner of e2 productions, Christina Elizabeth Evelyn Forrester (hence the “e-squared”), has extensive experience in marketing, social media, organization and ministry building, web creation, profiles, and as a musician, minister and singer. The team working with Christina has a background in music production, marketing, sales, management, organization building, ministry building, business law and management, paralegal services, photography, marketing materials creation, knowledge of pop-culture and mainstream trends. Because of the extensive and varied backgrounds, talents and experience this team brings to the table, they can offer businesses, artists, ministries and organizations a full-spectrum of services at reasonable, affordable and honest prices.

Be sure to check out their ‘No Worries’ guarantee and call today for a no-strings appointment!

Contact Information:
e-squared productions
P O Box 486 – Apache Jct., AZ 85117
480-529-4493
www.e-2productions.com